公开(公告)号：WO2017091340A1

公开(公告)日：2017-06-01

申请号：PCT/US2016/060488

申请日：2016-11-04

Applicant: LINKEDIN CORPORATION

Inventor： KENTHAPADI, Krishnaram ,  HOANG, Huan Van ,  ROTH, Zachary Mason

IPC: G06F7/00

CPC classification number: G06Q50/01 ,  G06F17/3053 ,  G06F17/30864 ,  G06F17/3087 ,  G06F17/30899

Abstract: A search engine optimization system is provided with an on-line social network system. The on-line social network system includes or is in communication with a search engine optimization (SEO) system that is configured to prioritize search terms (potential search terms) representing geographic locations, based on their respective predicted value to users. The value of a job-related search term is expressed as a priority score assigned to that search term. The SEO system generates priority scores for different search terms, using a probabilistic model that takes into account a value expressing how likely the search term is to be included in a search query, as well as other signals that are indicative of the relative importance of a location represented by the search term.

Abstract translation: 搜索引擎优化系统具有在线社交网络系统。 在线社交网络系统包括搜索引擎优化（SEO）系统或与之通信，搜索引擎优化（SEO）系统被配置为基于它们各自对用户的预测值来优先化表示地理位置的搜索项（潜在搜索项）。 作业相关搜索词的值表示为分配给该搜索词的优先级分数。 SEO系统使用概率模型为不同的搜索词生成优先分数，该概率模型考虑了表示搜索词包括在搜索查询中的可能性的值，以及表示相对重要性的其他信号 位置由搜索字词表示。