Abstract:
In an example embodiment, a method for selecting text snippets to display on a computer display is provided. A universal concept graph for phrases relevant to a search domain is created, the universal concept graph representing each phrase as a node and relationships between the phrases as edges between the nodes. A result in the search domain is represented as a subgraph of the universal concept graph by extracting a portion of the universal concept graph containing phrases contained in the result. Then, a score is produced for each node of the subgraph, the score based on a graph analysis algorithm applied to the subgraph. Then text snippets to display for the result are selected to be displayed based on the scores produced in the subgraph for phrases contained in the text snippets.
Abstract:
A search engine optimization system is provided with an on-line social network system. The on-line social network system includes or is in communication with a search engine optimization (SEO) system that is configured to prioritize search terms (potential search terms) representing geographic locations, based on their respective predicted value to users. The value of a job-related search term is expressed as a priority score assigned to that search term. The SEO system generates priority scores for different search terms, using a probabilistic model that takes into account a value expressing how likely the search term is to be included in a search query, as well as other signals that are indicative of the relative importance of a location represented by the search term.
Abstract:
A machine may be configured to determining key concepts in documents. For example, the machine accesses a universal concept graph that includes a first set of nodes that represent concept phrases derived from internal documents associated with a social networking service (SNS) and external documents that are external to the SNS, and a first set of edges that connect a plurality of nodes of the first set of nodes. The machine accesses a content object associated with the SNS. The machine generates an induced concept graph associated with the content object based on an analysis of the content object and the universal concept graph. The machine identifies one or more key concept phrases in the content object based on applying one or more key concept selection algorithms to the induced concept graph. The machine stores the one or more key concept phrases in a record of a database.