公开(公告)号：WO2012174399A2

公开(公告)日：2012-12-20

申请号：PCT/US2012/042701

申请日：2012-06-15

Applicant: MICROSOFT CORPORATION

Inventor： BURGER, Doug ,  HOLMDAHL, Todd, Eric ,  MATTHEWS, Joseph, H. III ,  BALDWIN, James, A. ,  SCHILLER, Jay

IPC: G06Q30/02

CPC classification number: H04N21/2668 ,  H04H20/103 ,  H04H60/33 ,  H04H60/45 ,  H04N21/23424 ,  H04N21/252 ,  H04N21/25891 ,  H04N21/26241 ,  H04N21/42201 ,  H04N21/4223 ,  H04N21/44213 ,  H04N21/44218 ,  H04N21/44222 ,  H04N21/44236 ,  H04N21/458 ,  H04N21/4756 ,  H04N21/812

Abstract: Embodiments related to selecting advertisements for display to targeted viewers are disclosed. In one example embodiment, an advertisement is selected by, for each of a plurality of advertisements, aggregating a plurality of emotional response profiles from a corresponding plurality of prior viewers of the advertisement to form an aggregated emotional response profile for the advertisement, wherein each of the emotional response profiles comprises a temporal record of a prior viewer's emotional response to the advertisement. The method further includes identifying a group of potentially positively correlated viewers for the targeted viewer, filtering the aggregated emotional response profiles based on the group of potentially positively correlated viewers, selecting a particular advertisement from the plurality of advertisements based on a correlation of the filtered aggregated emotional response profiles, and sending the particular advertisement for display to the targeted viewer.

Abstract translation: 公开了与选择用于显示的目标观众的广告有关的实施例。 在一个示例性实施例中，对于多个广告中的每一个，通过从广告的相应多个先前观看者聚合多个情绪响应简档来选择广告，以形成用于广告的聚集情绪响应简档，其中每个 情绪反应曲线包括先前观众对广告的情绪反应的时间记录。 该方法还包括识别针对目标观众的一组潜在正相关的观众，基于潜在的正相关观众的群体过滤聚集的情绪反应概况，基于所筛选的聚集的相关性从多个广告中选择特定的广告 情绪反应概况，并将特定广告发送给目标观众。