公开(公告)号：WO2007142712A3

公开(公告)日：2008-01-24

申请号：PCT/US2007005609

申请日：2007-03-05

Applicant: ODOCLUB INC ,  ALKASSMI MOHD N

Inventor： ALKASSMI MOHD N

IPC: G06Q30/00 ,  G07G1/14

CPC classification number: G06Q30/02 ,  G06Q30/0208 ,  G06Q30/0226 ,  G06Q30/0236 ,  G06Q30/0251

Abstract: Targeted marketing communication systems (TMCSs) and corresponding methods are described that enable ongoing focused marketing communication between participating vendors and participating subscribers. The TMCS rewards a participating subscriber with points for reporting activity data (e.g., recurring subscriber activity, automobile mileage, cellular telephone minutes, long-distance telephone minutes, etc.) and for undertaking additional tasks such as completing surveys and questionnaires. The points are redeemable for discounts on goods and services provided by participating vendors. The locus of interaction between vendor and subscriber is a TMCS interface. The TMCS provides vendors with the opportunity of developing long-term exposure to brands and goods and services resulting in higher levels of subscriber loyalty and purchasing. The TMCS provides subscribers with the opportunity to acquire greater knowledge of vendor goods and services and secure discounts on such goods and services through the TMCS.

Abstract translation: 描述了针对性的营销通信系统（TMCS）和相应的方法，使参与的供应商和参与订阅者之间的持续集中的营销沟通成为可能。 TMCS向参与的订户奖励报告活动数据（例如，定期用户活动，汽车里程，蜂窝电话分钟，长途电话分钟等）以及进行其他任务，例如完成调查和问卷调查。 这些积分可以由参与的供应商提供的商品和服务的折扣赎回。 供应商和订户之间的互动轨迹是TMCS接口。 TMCS为供应商提供长期接触品牌和商品和服务的机会，从而提高用户忠诚度和采购水平。 TMCS为用户提供了获取更多关于供应商商品和服务的知识的机会，并通过TMCS保证此类商品和服务的折扣。