公开(公告)号：WO2013142538A1

公开(公告)日：2013-09-26

申请号：PCT/US2013/033031

申请日：2013-03-19

Applicant: RENTRAK CORPORATION

Inventor： VINSON, Michael ,  GOERLICH, Bruce ,  LOPER, Maria ,  MARTIN, Melissa ,  YAZDANI, Amir

IPC: H04N21/25 ,  H04H60/45

CPC classification number: H04N21/44204 ,  H04N21/254 ,  H04N21/44222 ,  H04N21/4532 ,  H04N21/6582 ,  H04N21/812

Abstract: A system and method are disclosed that measures audience engagement with a program based on the time a user spends viewing the program. A program's ability to retain viewers is referred to as the "stickiness" of the program. The viewership for a program is determined by the system and then compared to viewership of various other programs in order to assess the audience retention for the analyzed program as compared to the retention of the other programs. The system calculates a "stickiness index" for the program, which is a numerical representation of the analyzed program's stickiness as compared to the average of the other programs. The system may generate a report including the analyzed data and calculated stickiness index for advertisers, agencies, media sellers, or other parties that are interested in assessing viewership of the analyzed program.

Abstract translation: 公开了一种系统和方法，其基于用户观看节目的时间来测量与节目的观众参与度。 程序保留观众的能力被称为程序的“粘性”。 计划的收视率由系统确定，然后与各种其他计划的收视率进行比较，以便与保留其他计划相比，评估所分析计划的观众保留情况。 该系统计算程序的“粘性指数”，它是与其他程序的平均值相比分析程序粘性的数值表示。 该系统可以生成一个报告，包括广告商，代理机构，媒体销售商或其他有兴趣评估分析程序的收视率的分析数据和计算的粘性指数。