公开(公告)号：WO2014031910A1

公开(公告)日：2014-02-27

申请号：PCT/US2013/056288

申请日：2013-08-22

Applicant: RENTRAK CORPORATION

Inventor： VINSON, Michael ,  GOERLICH, Bruce ,  YAZDANI, Amir ,  LOPER, Maria

IPC: G06F17/00 ,  G06F17/30

CPC classification number: H04N21/44204 ,  H04N21/252 ,  H04N21/25833 ,  H04N21/25841 ,  H04N21/25891

Abstract: Various systems and methods for generating and augmenting viewership datasets are disclosed. In particular, some embodiments prepare the datasets for further analysis by supplementing missing information based upon available data. The system may organize viewership data from disparate formats into a unified form to facilitate analysis and projection of non-reporting device data. In some embodiments, the projections may scale existing cumulative determinations based on information regarding the presence and character of non- reporting devices in different geographic markets.

Abstract translation: 公开了用于生成和增加观看数据集的各种系统和方法。 特别地，一些实施例通过基于可用数据补充缺失信息来准备用于进一步分析的数据集。 该系统可以将来自不同格式的观众数据组织成统一的形式，以便于非报告设备数据的分析和预测。 在一些实施例中，预测可以基于关于不同地理市场中非报告设备的存在和特性的信息来扩展现有的累积确定。

公开(公告)号：WO2013142520A1

公开(公告)日：2013-09-26

申请号：PCT/US2013/033012

申请日：2013-03-19

Applicant: RENTRAK CORPORATION

Inventor： VINSON, Michael ,  LOPER, Maria ,  YAZDANI, Amir ,  GOERLICH, Bruce

IPC: H04N21/25 ,  H04N21/45 ,  H04H60/46

CPC classification number: H04N21/4667 ,  H04N21/42213 ,  H04N21/442 ,  H04N21/44204 ,  H04N21/44213 ,  H04N21/44218 ,  H04N21/44222 ,  H04N21/47217 ,  H04N21/6582 ,  H04N21/812

Abstract: A system and method for analyzing the viewing behavior of end users that are viewing video content to determine the likely presence of one or more advertisements being viewed and to assess the viewers who stop viewing during the course of such advertisements. The system periodically or continuously receives tune data reflecting the viewing behavior of end users, analyzes the cumulative viewing behavior reflected by the received tune data, and delivers a report of the analysis to advertisers, agencies, media sellers, or other parties that are interested in measuring the effectiveness of advertisements on end users. The analysis by the system can be done over multiple different types of content-distribution platforms.

Abstract translation: 一种用于分析正在观看视频内容的终端用户的观看行为的系统和方法，以确定正在观看的一个或多个广告的可能存在，并评估在这种广告过程中停止观看的观众。 系统定期或连续地收到反映最终用户观看行为的曲调数据，分析收到的曲目数据反映的累积观看行为，并将分析报告传达给有兴趣的广告客户，代理商，媒体销售商或其他方面 衡量最终用户广告的有效性。 系统的分析可以通过多种不同类型的内容分发平台完成。

公开(公告)号：WO2013181643A1

公开(公告)日：2013-12-05

申请号：PCT/US2013/043798

申请日：2013-05-31

Applicant: RENTRAK CORPORATION ,  ENGEL, Bill ,  PALIT, Charles

Inventor： ENGEL, Bill ,  PALIT, Charles ,  VINSON, Michael ,  GOERLICH, Bruce

IPC: G06F17/00

CPC classification number: G06Q30/0201 ,  G06N5/04 ,  G06N99/005 ,  G06Q30/0202 ,  G06Q30/0203 ,  G06Q30/0207

Abstract: A system and method that calibrates subject data for which a relationship to a target population is not known, so that the calibrated subject data can more accurately represent the target population. In many cases the calibration will involve the use of a differential weighting scheme applied to the data at the constituent level. The system and method allows the values of the observed variables in the subject data set to be weighted so that their incidence is equivalent to that of a reference population represented by a reference data set, even if the variables used in the reference data set to make estimates for the reference population were not collected or measured for the subject data set.

Abstract translation: 校准与目标群体的关系不知道的主题数据的系统和方法，使得校准的对象数据可以更准确地表示目标群体。 在许多情况下，校准将涉及使用应用于构成级数据的差分加权方案。 系统和方法允许将受试数据集中的观察变量的值加权，使得它们的发生率等于由参考数据集表示的参考群体的发生率，即使参考数据集中使用的变量被设置为 参考人群的估计未收集或测量主题数据集。

公开(公告)号：WO2013142538A1

公开(公告)日：2013-09-26

申请号：PCT/US2013/033031

申请日：2013-03-19

Applicant: RENTRAK CORPORATION

Inventor： VINSON, Michael ,  GOERLICH, Bruce ,  LOPER, Maria ,  MARTIN, Melissa ,  YAZDANI, Amir

IPC: H04N21/25 ,  H04H60/45

CPC classification number: H04N21/44204 ,  H04N21/254 ,  H04N21/44222 ,  H04N21/4532 ,  H04N21/6582 ,  H04N21/812

Abstract: A system and method are disclosed that measures audience engagement with a program based on the time a user spends viewing the program. A program's ability to retain viewers is referred to as the "stickiness" of the program. The viewership for a program is determined by the system and then compared to viewership of various other programs in order to assess the audience retention for the analyzed program as compared to the retention of the other programs. The system calculates a "stickiness index" for the program, which is a numerical representation of the analyzed program's stickiness as compared to the average of the other programs. The system may generate a report including the analyzed data and calculated stickiness index for advertisers, agencies, media sellers, or other parties that are interested in assessing viewership of the analyzed program.

Abstract translation: 公开了一种系统和方法，其基于用户观看节目的时间来测量与节目的观众参与度。 程序保留观众的能力被称为程序的“粘性”。 计划的收视率由系统确定，然后与各种其他计划的收视率进行比较，以便与保留其他计划相比，评估所分析计划的观众保留情况。 该系统计算程序的“粘性指数”，它是与其他程序的平均值相比分析程序粘性的数值表示。 该系统可以生成一个报告，包括广告商，代理机构，媒体销售商或其他有兴趣评估分析程序的收视率的分析数据和计算的粘性指数。

公开(公告)号：WO2012139025A2

公开(公告)日：2012-10-11

申请号：PCT/US2012/032564

申请日：2012-04-06

Applicant: RENTRAK CORPORATION ,  HARSH, Aaron ,  YAZDANI, Amir ,  VINSON, Michael ,  GOERLICH, Bruce

Inventor： HARSH, Aaron ,  YAZDANI, Amir ,  VINSON, Michael ,  GOERLICH, Bruce

CPC classification number: H04N21/24 ,  H04N5/91 ,  H04N21/252 ,  H04N21/44222 ,  H04N21/658 ,  H04N21/81

Abstract: A method and system for identifying tune data from set top boxes associated with televisions, video monitors, or other video playback devices that are likely powered off. In some embodiments, survival curves are constructed that predict a length of time before a video playback device is powered off after a tuning event. The survival curves are used to predict the likelihood that a video playback device is powered off. Viewership estimates made from tune data reported from set top boxes can be adjusted to take account of the video playback devices that are predicted to be powered off.

Abstract translation: 用于从与电视机，视频监视器或可能断电的其他视频回放设备相关联的机顶盒中识别乐曲数据的方法和系统。 在一些实施例中，构建生存曲线，其预测在调谐事件之后视频播放设备断电之前的时间长度。 生存曲线用于预测视频播放设备关闭的可能性。 可以调整从机顶盒报告的乐曲数据进行的观众估计，以考虑预计被关闭的视频播放设备。