公开(公告)号：WO2022217126A1

公开(公告)日：2022-10-13

申请号：PCT/US2022/024123

申请日：2022-04-08

Applicant: THE NIELSEN COMPANY (US), LLC

Inventor： DIXON, Kelly Marie ,  WILLIAMS, Katherine Terfler ,  FASINSKI, Frank ,  HANDZO, Emma Youmans ,  ABU-HAKMEH, Khaldoon ,  NEUHOFF, Emily ,  HANIF, Furqan ,  MURPHY, Edward ,  CARTON, Jennifer ,  POPPIE, Molly ,  OUEGNIN, Jonathan ,  RIGGS, Miranda ,  GOLUB, Andy ,  KOCHENOUR, Allysha

IPC: H04N21/24 ,  H04N21/222 ,  H04N21/442 ,  H04N21/81

Abstract: Methods, apparatus, systems, and articles of manufacture are disclosed to determine digital audience reach across multiple platforms. An example apparatus includes audience data receiver circuitry to obtain first audience data from a first media platform; and processor circuitry to perform at least one of the first operations, the second operations, or the third operations to instantiate: activity analyzer circuitry to determine media activities in the first audience data; adjustment analyzer circuitry to: apply at least one adjustment factor to the first audience data based on a source of the audience data; apply a coverage factor adjustment to the first audience data; and output the adjusted first audience data as a deduplicated audience for the first media platform.

公开(公告)号：WO2021257485A1

公开(公告)日：2021-12-23

申请号：PCT/US2021/037293

申请日：2021-06-14

Applicant: THE NIELSEN COMPANY (US), LLC

Inventor： DIXON, Kelly ,  FASINSKI, Francis C. ,  GENTRY, Robin J. ,  MURPHY, Edward ,  MARTIN, Jacob ,  KING, Colin ,  NEUHOFF, Emily ,  WILLIAMS, Katherine T. ,  HEIDER, Christopher ,  SZABO, Rachel ,  ABU-HAKMEH, Khaldoon

IPC: H04N21/485 ,  H04N21/439 ,  H04N21/442 ,  H04H60/58 ,  H04R1/10 ,  G06Q30/00 ,  H04H60/29 ,  H04N21/25883 ,  H04N21/25891 ,  H04N21/44204 ,  H04N21/44218 ,  H04N21/4852 ,  H04N21/6582 ,  H04N21/8106

Abstract: Methods, apparatus, systems and articles of manufacture to determine headphone adjustment for portable people meter listening to encoded audio streams are disclosed. Example apparatus disclosed herein include a meter data analyzer to determine audience estimates for streaming media; a headphone survey analyzer to calculate a global lift factor based on a determined proportion of the audience that listens to streaming media via headphones and a determined proportion of the audience that listens to streaming media without headphones; a headphone survey adjuster to: calculate adjustment factors for a plurality of unique demographic adjustment groups; an audience adjustment calculator to apply the adjustment factors to the audience estimates for streaming media, wherein the adjustment factors are applied to audience members in the audience estimates that are associated with respective unique demographic adjustment groups; and report new audience estimates based on the audience estimates with the applied adjustment factors.