公开(公告)号：WO2022217126A1

公开(公告)日：2022-10-13

申请号：PCT/US2022/024123

申请日：2022-04-08

Applicant: THE NIELSEN COMPANY (US), LLC

Inventor： DIXON, Kelly Marie ,  WILLIAMS, Katherine Terfler ,  FASINSKI, Frank ,  HANDZO, Emma Youmans ,  ABU-HAKMEH, Khaldoon ,  NEUHOFF, Emily ,  HANIF, Furqan ,  MURPHY, Edward ,  CARTON, Jennifer ,  POPPIE, Molly ,  OUEGNIN, Jonathan ,  RIGGS, Miranda ,  GOLUB, Andy ,  KOCHENOUR, Allysha

IPC: H04N21/24 ,  H04N21/222 ,  H04N21/442 ,  H04N21/81

Abstract: Methods, apparatus, systems, and articles of manufacture are disclosed to determine digital audience reach across multiple platforms. An example apparatus includes audience data receiver circuitry to obtain first audience data from a first media platform; and processor circuitry to perform at least one of the first operations, the second operations, or the third operations to instantiate: activity analyzer circuitry to determine media activities in the first audience data; adjustment analyzer circuitry to: apply at least one adjustment factor to the first audience data based on a source of the audience data; apply a coverage factor adjustment to the first audience data; and output the adjusted first audience data as a deduplicated audience for the first media platform.