公开(公告)号：WO2014110236A2

公开(公告)日：2014-07-17

申请号：PCT/US2014/010842

申请日：2014-01-09

Applicant: UNITED VIDEO PROPERTIES, INC.

Inventor： EMANS, Matthew ,  HOCTOR, John ,  TURNER, Jonathan

CPC classification number: G06Q30/0244 ,  G06Q30/0241 ,  G06Q30/0249 ,  G06Q30/0264 ,  G06Q30/0273 ,  H04N21/2542 ,  H04N21/2543 ,  H04N21/2547 ,  H04N21/26241 ,  H04N21/2668 ,  H04N21/812

Abstract: System and methods are presented for selecting advertising slots in an advertising campaign with an audience management system. In some embodiments, a user selects a budget value, which is partitioned into a first and second partition value. The audience management module stores a plurality of data structures in a memory, and defines a plurality of groups such that each of the plurality of data structures is associated with one of the plurality of groups. A portion of the first partition value is allocated to each of the plurality of groups, and the audience management module flags, for each group, at least one data structure based on the portion of the first partition value allocated to the group. The audience management module identifies a subset of unflagged data structures, and flags at least one data structure based on the second partition value.

Abstract translation: 系统和方法用于在具有观众管理系统的广告活动中选择广告位。 在一些实施例中，用户选择被划分为第一和第二分区值的预算值。 观众管理模块将多个数据结构存储在存储器中，并且定义多个组，使得多个数据结构中的每一个与多个组中的一个相关联。 第一分区值的一部分被分配给多个组中的每个组，并且观众管理模块基于分配给该组的第一分区值的部分为每个组标记至少一个数据结构。 观众管理模块识别未标记数据结构的子集，并且基于第二分区值标记至少一个数据结构。