公开(公告)号：WO2020028574A1

公开(公告)日：2020-02-06

申请号：PCT/US2019/044514

申请日：2019-07-31

Applicant: WIDEORBIT INC.

Inventor： OFFEMAN, William E. ,  MORRIS, John W. ,  ADAIR, Arden G. ,  CALLAHAN, Jean M.

IPC: H04N21/24 ,  H04N21/258 ,  H04N21/6405 ,  H04N21/81

Abstract: Systems and methods for providing targeted content in streaming content online that takes into account content, including advertising content, delivered in a corresponding linear broadcast over a defined period of time (e.g., one day, one week). A broadcast content management system is provided that generates a multicast log that corresponds to a broadcast log, and sends the multicast log to a streaming content management system. The streaming content management system utilizes information in the multicast log to select advertisement content to be served to media player systems (e.g., video players).