公开(公告)号：WO2020068766A1

公开(公告)日：2020-04-02

申请号：PCT/US2019/052620

申请日：2019-09-24

Applicant: WIDEORBIT INC.

Inventor： OFFEMAN, William E. ,  ZOSEL, Trevan Grant ,  LOPEZALVAREZ, Francisco

IPC: G06Q30/02 ,  G06F17/50 ,  G06F17/18

Abstract: Systems, methods and articles for providing optimized scheduling of a log of spots to be delivered to consumers. The optimized scheduling allows content providers to autonomously satisfy contracts and increase revenue. An audience delivery optimizer system receives an initial log, generates an optimized log, and returns the optimized log so that content can be delivered to consumers according to the optimized log. The audience delivery optimizer system may use historical ratings data and may implement an algorithm to accurately project future delivery. The audience delivery optimizer system may evaluate and optimize a log that spans a particular period of time, such as a day, a week, a month, etc. The audience delivery optimizer system may evaluate over-performing contracts and under-performing contracts and may then optimize the placement of spots based on such evaluations. The audience delivery optimizer system may track liability or other metrics over determined periods (e.g., quarterly).

公开(公告)号：WO2015175121A1

公开(公告)日：2015-11-19

申请号：PCT/US2015/025279

申请日：2015-04-10

Applicant: WIDEORBIT INC.

Inventor： GREEN, Robert, D. ,  MORRIS, John, W. ,  KOTT, James, M. ,  BOSWORTH, Brian, S.

IPC: H04N21/266 ,  H04N21/25 ,  H04N21/43 ,  H04N21/431

CPC classification number: H04N21/2668 ,  H04N21/222 ,  H04N21/231 ,  H04N21/23418 ,  H04N21/23424 ,  H04N21/23439 ,  H04N21/235 ,  H04N21/2665 ,  H04N21/4622 ,  H04N21/6125 ,  H04N21/812 ,  H04N21/84

Abstract: Mediacast video content detection systems and methods that analyze the image content data of mediacast source data flows that include a variety of replaceable video content segments and a variety of non-replaceable video content segments to detect one or more characteristics of the video content segments. Detection regions may be utilized to detect visual elements in the video content segments that provide information regarding one or more properties of the video content segments, such as program type, start times, end times, video content provider, title, and the like. Replacement video content segments may replace video content segments determined to be replaceable. A buffering scheme may be employed to inherently adjust asynchronicity between a broadcast or Webcast and a mediacast. Actual insertion of replacement video content segments may occur upstream of a content consumer device or at the content consumer device.

Abstract translation: Mediacast视频内容检测系统和方法，其分析包括各种可替换视频内容片段和各种不可更换的视频内容片段的媒体源数据流的图像内容数据，以检测视频内容片段的一个或多个特征。 可以使用检测区域来检测视频内容片段中的视觉元素，其提供关于视频内容片段的一个或多个属性的信息，诸如节目类型，开始时间，结束时间，视频内容提供商，标题等。 替换视频内容段可以替代被确定为可替换的视频内容段。 可以使用缓冲方案来固有地调整广播或网播和中介者之间的异步。 替换视频内容段的实际插入可能发生在内容消费者设备的上游或内容消费者设备的上游。

公开(公告)号：WO2017058907A1

公开(公告)日：2017-04-06

申请号：PCT/US2016/054169

申请日：2016-09-28

Applicant: WIDEORBIT INC.

Inventor： BOX, Tyler, Wallace ,  BRIDGES, David ,  BURDICK, Brian, M. ,  COCO, Geoffrey, P. ,  FERREIRA, Ian, P. ,  JAFFE, Paul ,  SHIELS, Alfred, Lawrence ,  THOMAN, Brian ,  TRIGONY, Sean ,  MEYER, Alexander

IPC: G06Q30/02 ,  G06Q30/06 ,  G06Q30/08

CPC classification number: G06Q30/0275 ,  H04N21/23424 ,  H04N21/25435 ,  H04N21/26225 ,  H04N21/26241 ,  H04N21/26283 ,  H04N21/2665 ,  H04N21/812

Abstract: Systems and methods for providing an advertisement marketplace where buyers and sellers can trade mediacast advertisement inventory programmatically at local, national, and/or worldwide levels. The marketplace system may include a seller-controlled marketplace system which connects sellers with buyers and offers revenue management tools for optimizing yields across direct and programmatic channels. The advertisement inventory is bought and sold as canonical inventory units which group similar but discrete advertisement slots together. The marketplace system may include a seller side platform (SSP) for sellers through which sellers can access demand across multiple sales channels and can make advertisement inventory available and accept or reject bids based on marketplace demand.

Abstract translation: 提供广告市场的系统和方法，买方和卖方可以在地方，国家和/或世界各地以编程方式交易mediacast广告库。 市场系统可以包括卖家控制的市场系统，其将卖家与买方连接起来，并提供用于在直接和编程渠道上优化收益的收入管理工具。 广告库存作为规范库存单位进行购买和出售，将单独的广告插槽组合在一起。 市场系统可以包括卖方的卖方平台（SSP），卖方可以通过这些平台访问多个销售渠道的需求，并且可以根据市场需求使广告库存可用并接受或拒绝出价。

公开(公告)号：WO2016089425A1

公开(公告)日：2016-06-09

申请号：PCT/US2014/068876

申请日：2014-12-05

Applicant: WIDEORBIT INC.

Inventor： GREEN, Robert, D. ,  KOTT, James, M. ,  MORRIS, John, W., IV

IPC: H04N21/45

CPC classification number: H04N21/8456 ,  H04N21/2187 ,  H04N21/25866 ,  H04N21/26258 ,  H04N21/2665 ,  H04N21/2668

Abstract: Content delivery is provided responsive to mediacast content consumer requests by providing personalized mediacasts to each of a plurality of mediacast content consumers. Each of the personalized mediacasts includes a variety of replaceable programming and non-programming content segments and a variety of non-replaceable programming and non-programming content segments. Replacement programming and non-programming content segments may be targeted, for example selected based in part on one or more selection criterion associated with the mediacast content consumer, or provided by the broadcaster or Webcaster. A buffering scheme may be employed to inherently adjust asynchronicity between a broadcast or Webcast and a personalized mediacast. Actual insertion of replacement programming and non-programming content segments may occur upstream of a content consumer device or at the content consumer device.

Abstract translation: 通过向多个mediacast内容消费者中的每一个提供个性化mediacast来响应于mediacast内容消费者请求来提供内容递送。 每个个性化mediacasts包括各种可替换的编程和非编程内容段以及各种不可更换的编程和非编程内容段。 可以针对替代编程和非节目内容片段，例如部分地基于与mediacast内容消费者相关联的一个或多个选择标准来选择，或由广播者或Webcaster提供。 可以使用缓冲方案来固有地调整广播或网播和个性化中间人之间的异步。 替换节目和非节目内容片段的实际插入可能发生在内容消费者设备或内容消费者设备的上游。

公开(公告)号：WO2017151908A1

公开(公告)日：2017-09-08

申请号：PCT/US2017/020436

申请日：2017-03-02

Applicant: WIDEORBIT INC.

Inventor： BOX, Tyler, Wallace, ,  BURDICK, Brian, M. ,  COCO, Geoffrey, P. ,  FERREIRA, Ian, P. ,  JAFFE, Paul ,  SHIELS, Alfred, Lawrence, ,  THOMAN, Brian ,  TIVERMAN, Ola ,  TRIGONY, Sean ,  YOUNG, Stacey, N.

IPC: G06Q30/02 ,  G06Q30/06

Abstract: Systems and methods for providing an advertisement platform where buyers and sellers can trade advertisement inventory programmatically at local, national, and/or worldwide levels. The advertisement platform server system may include an advertiser facing interface which permits advertisers to generate a request for orders (RFO) for an advertisement campaign which spans multiple advertisement channels. The RFO may be automatically provided to numerous media content providers, which may place committed orders which are to be autonomously accepted upon satisfaction of at least one condition of the RFO, such as a minimum budget. Once the committed orders are accepted, the advertisements may be routed to a traffic management system for publishing.

Abstract translation: 用于提供广告平台的系统和方法，其中买方和卖方可以在地方，国家和/或全球范围内程序化地交易广告库存。 广告平台服务器系统可以包括面向广告商的界面，该界面允许广告商为跨越多个广告频道的广告活动生成订单请求（RFO）。 RFO可以被自动提供给众多的媒体内容提供者，这些提供者可以放置在满足RFO的至少一个条件（例如最小预算）时自主接受的承诺订单。 一旦承诺的订单被接受，广告可以被路由到交通管理系统进行发布。

公开(公告)号：WO2017058912A1

公开(公告)日：2017-04-06

申请号：PCT/US2016/054176

申请日：2016-09-28

Applicant: WIDEORBIT INC.

Inventor： BOX, Tyler, Wallace ,  BRIDGES, David ,  BURDICK, Brian, M. ,  COCO, Geoffrey, P. ,  FERREIRA, Ian, P. ,  JAFFE, Paul ,  SHIELS, Alfred, Lawrence ,  THOMAN, Brian ,  TRIGONY, Sean

IPC: G06Q30/02 ,  G06Q50/10 ,  H04N21/234

CPC classification number: G06Q30/0275 ,  H04N21/23424 ,  H04N21/25435 ,  H04N21/26225 ,  H04N21/26241 ,  H04N21/26283 ,  H04N21/2665 ,  H04N21/812

Abstract: Systems and methods for providing an advertisement marketplace where buyers and sellers can trade linear mediacast advertisement inventory programmatically at local, national, and/or worldwide levels. The marketplace system may include a seller-controlled marketplace system which connects sellers with buyers and offers revenue management tools for optimizing yields across direct and programmatic channels. The advertisement inventory is bought and sold as canonical inventory units which group similar but discrete advertisement slots together. The marketplace system may include a real-time bidding (RTB) adapter through which digital advertising buyers may place bids for such inventory units using standard protocols utilized in digital RTB systems.

Abstract translation: 用于提供广告市场的系统和方法，买方和卖方可以在地方，国家和/或世界各地以编程方式交易线性中间广告库存。 市场系统可以包括卖方控制的市场系统，其将卖家与买方连接起来，并提供用于在直接和编程渠道上优化收益的收入管理工具。 广告库存作为规范库存单位进行购买和出售，这些库存单元将类似但离散的广告位组合在一起。 市场系统可以包括实时出价（RTB）适配器，通过该适配器，数字广告买家可以使用在数字RTB系统中使用的标准协议来为这种库存单元出价。

公开(公告)号：WO2016200793A1

公开(公告)日：2016-12-15

申请号：PCT/US2016/036190

申请日：2016-06-07

Applicant: WIDEORBIT INC.

Inventor： GREEN, Robert, D. ,  MORRIS, John, W. ,  KOTT, James, M. ,  BOSWORTH, Brian, S.

IPC: H04N21/236 ,  H04N21/235 ,  H04N21/2381 ,  H04N21/234

CPC classification number: H04N21/23424 ,  H04N21/233 ,  H04N21/2335 ,  H04N21/235 ,  H04N21/6125 ,  H04N21/812 ,  H04N21/8455 ,  H04N21/8456

Abstract: Systems and methods for content and program type detection, including identification of true boundaries between content segments. A broadcast provider sends a broadcast as an encoded stream. During a switch between content types, an automation system sends identifying metadata indicative of an approximate boundary between content types. A mediacast generation system receives the encoded stream of content and metadata, processes the metadata, time corrects the metadata, and slices the content on the exact boundary where the content change occurs. The mediacast generation system decodes an audio stream directly into Waveform Audio File Format (WAVE) while using an envelope follower to measure amplitude. When the system detects a metadata marker, an analyzer may look inside a buffered time window. The WAVE data may be analyzed to look for a period most likely to be the true boundary or split point between content segments. The content may then be split up on the new true boundary.

Abstract translation: 用于内容和程序类型检测的系统和方法，包括识别内容段之间的真实边界。 广播提供商作为编码流发送广播。 在内容类型之间的切换期间，自动化系统发送指示内容类型之间的近似边界的识别元数据。 中间代码生成系统接收编码的内容和元数据流，处理元数据，时间校正元数据，并在发生内容变化的确切边界上切片内容。 在使用信封跟随器来测量幅度时，媒体生成系统将音频流直接解码为波形音频文件格式（WAVE）。 当系统检测到元数据标记时，分析仪可能会在缓冲的时间窗内看。 可以分析WAVE数据以寻找最可能是内容段之间的真实边界或分割点的时段。 然后可以将内容分成新的真实边界。

公开(公告)号：WO2020028574A1

公开(公告)日：2020-02-06

申请号：PCT/US2019/044514

申请日：2019-07-31

Applicant: WIDEORBIT INC.

Inventor： OFFEMAN, William E. ,  MORRIS, John W. ,  ADAIR, Arden G. ,  CALLAHAN, Jean M.

IPC: H04N21/24 ,  H04N21/258 ,  H04N21/6405 ,  H04N21/81

Abstract: Systems and methods for providing targeted content in streaming content online that takes into account content, including advertising content, delivered in a corresponding linear broadcast over a defined period of time (e.g., one day, one week). A broadcast content management system is provided that generates a multicast log that corresponds to a broadcast log, and sends the multicast log to a streaming content management system. The streaming content management system utilizes information in the multicast log to select advertisement content to be served to media player systems (e.g., video players).

公开(公告)号：WO2017058917A1

公开(公告)日：2017-04-06

申请号：PCT/US2016/054183

申请日：2016-09-28

Applicant: WIDEORBIT INC.

Inventor： BOX, Tyler, Wallace ,  BRIDGES, David ,  BURDICK, Brian, M. ,  COCO, Geoffrey, P. ,  FERREIRA, Ian, P. ,  JAFFE, Paul ,  SHIELS, Alfred, Lawrence ,  THOMAN, Brian ,  TRIGONY, Sean

IPC: G06Q30/02 ,  G06Q30/06 ,  G06Q30/08

CPC classification number: G06Q30/0275 ,  H04N21/23424 ,  H04N21/25435 ,  H04N21/26225 ,  H04N21/26241 ,  H04N21/26283 ,  H04N21/2665 ,  H04N21/812

Abstract: Systems and methods for providing an advertisement marketplace where buyers and sellers can trade mediacast advertisement inventory programmatically at local, national, and/or worldwide levels. The marketplace system may include a seller- controlled marketplace system which connects sellers with buyers and offers revenue management tools for optimizing yields across direct and programmatic channels. The advertisement inventory is bought and sold as canonical inventory units which group similar but discrete advertisement slots together. The marketplace system may include a seller side platform (SSP) for sellers and an advertiser-facing interface or console for demand side platform (DSP) entities. Through the SSP, sellers can access demand and make advertisement inventory available and accept or reject a bid based on marketplace demand without revealing information relating to pricing or available inventory to buyers.

Abstract translation: 提供广告市场的系统和方法，买方和卖方可以在地方，国家和/或世界各地以编程方式交易mediacast广告库。 市场系统可以包括卖方控制的市场系统，其将卖家与买方连接起来，并提供用于在直接和程序化渠道上优化收益的收入管理工具。 广告库存作为规范库存单位进行购买和出售，将单独的广告插槽组合在一起。 市场系统可以包括用于卖家的卖方侧平台（SSP）和用于需求侧平台（DSP）实体的面向广告商的接口或控制台。 通过SSP，卖方可以访问需求并提供广告库存，并根据市场需求接受或拒绝出价，而不向买方披露与定价或可用库存有关的信息。

公开(公告)号：WO2017023397A1

公开(公告)日：2017-02-09

申请号：PCT/US2016/032930

申请日：2016-05-17

Applicant: WIDEORBIT INC.

Inventor： MCCARTNEY, Steve

IPC: G06Q30/02 ,  G06F21/00 ,  H04L9/00

CPC classification number: G06Q30/0248 ,  G06F21/64 ,  G06Q30/0241 ,  G06Q30/0275 ,  H04L9/14 ,  H04L9/3247 ,  H04L9/3297 ,  H04L63/123

Abstract: A method for verifying an ad request includes verifying a signature including the ad request using symmetric or asymmetric keys. Using symmetric keys, after an ad request having a first signature is received, a signature generation algorithm is executed to generate a second signature. If the first signature matches the second signature, then the ad request is determined to be verified. Using asymmetric keys, after an ad request having a signature is received, a signature verification algorithm is executed to determine if the signature matches the ad request. If so, then the ad request is determined to be verified.

Abstract translation: 用于验证广告请求的方法包括使用对称或非对称密钥验证包括广告请求的签名。 使用对称密钥，在接收到具有第一签名的广告请求之后，执行签名生成算法以生成第二签名。 如果第一签名与第二签名相匹配，则确定广告请求被验证。 使用非对称密钥，在接收到具有签名的广告请求之后，执行签名验证算法来确定签名是否匹配广告请求。 如果是，则确定广告请求被验证。