公开(公告)号：WO2017058907A1

公开(公告)日：2017-04-06

申请号：PCT/US2016/054169

申请日：2016-09-28

Applicant: WIDEORBIT INC.

Inventor： BOX, Tyler, Wallace ,  BRIDGES, David ,  BURDICK, Brian, M. ,  COCO, Geoffrey, P. ,  FERREIRA, Ian, P. ,  JAFFE, Paul ,  SHIELS, Alfred, Lawrence ,  THOMAN, Brian ,  TRIGONY, Sean ,  MEYER, Alexander

IPC: G06Q30/02 ,  G06Q30/06 ,  G06Q30/08

CPC classification number: G06Q30/0275 ,  H04N21/23424 ,  H04N21/25435 ,  H04N21/26225 ,  H04N21/26241 ,  H04N21/26283 ,  H04N21/2665 ,  H04N21/812

Abstract: Systems and methods for providing an advertisement marketplace where buyers and sellers can trade mediacast advertisement inventory programmatically at local, national, and/or worldwide levels. The marketplace system may include a seller-controlled marketplace system which connects sellers with buyers and offers revenue management tools for optimizing yields across direct and programmatic channels. The advertisement inventory is bought and sold as canonical inventory units which group similar but discrete advertisement slots together. The marketplace system may include a seller side platform (SSP) for sellers through which sellers can access demand across multiple sales channels and can make advertisement inventory available and accept or reject bids based on marketplace demand.

Abstract translation: 提供广告市场的系统和方法，买方和卖方可以在地方，国家和/或世界各地以编程方式交易mediacast广告库。 市场系统可以包括卖家控制的市场系统，其将卖家与买方连接起来，并提供用于在直接和编程渠道上优化收益的收入管理工具。 广告库存作为规范库存单位进行购买和出售，将单独的广告插槽组合在一起。 市场系统可以包括卖方的卖方平台（SSP），卖方可以通过这些平台访问多个销售渠道的需求，并且可以根据市场需求使广告库存可用并接受或拒绝出价。

公开(公告)号：WO2017151908A1

公开(公告)日：2017-09-08

申请号：PCT/US2017/020436

申请日：2017-03-02

Applicant: WIDEORBIT INC.

Inventor： BOX, Tyler, Wallace, ,  BURDICK, Brian, M. ,  COCO, Geoffrey, P. ,  FERREIRA, Ian, P. ,  JAFFE, Paul ,  SHIELS, Alfred, Lawrence, ,  THOMAN, Brian ,  TIVERMAN, Ola ,  TRIGONY, Sean ,  YOUNG, Stacey, N.

IPC: G06Q30/02 ,  G06Q30/06

Abstract: Systems and methods for providing an advertisement platform where buyers and sellers can trade advertisement inventory programmatically at local, national, and/or worldwide levels. The advertisement platform server system may include an advertiser facing interface which permits advertisers to generate a request for orders (RFO) for an advertisement campaign which spans multiple advertisement channels. The RFO may be automatically provided to numerous media content providers, which may place committed orders which are to be autonomously accepted upon satisfaction of at least one condition of the RFO, such as a minimum budget. Once the committed orders are accepted, the advertisements may be routed to a traffic management system for publishing.

Abstract translation: 用于提供广告平台的系统和方法，其中买方和卖方可以在地方，国家和/或全球范围内程序化地交易广告库存。 广告平台服务器系统可以包括面向广告商的界面，该界面允许广告商为跨越多个广告频道的广告活动生成订单请求（RFO）。 RFO可以被自动提供给众多的媒体内容提供者，这些提供者可以放置在满足RFO的至少一个条件（例如最小预算）时自主接受的承诺订单。 一旦承诺的订单被接受，广告可以被路由到交通管理系统进行发布。

公开(公告)号：WO2017058912A1

公开(公告)日：2017-04-06

申请号：PCT/US2016/054176

申请日：2016-09-28

Applicant: WIDEORBIT INC.

Inventor： BOX, Tyler, Wallace ,  BRIDGES, David ,  BURDICK, Brian, M. ,  COCO, Geoffrey, P. ,  FERREIRA, Ian, P. ,  JAFFE, Paul ,  SHIELS, Alfred, Lawrence ,  THOMAN, Brian ,  TRIGONY, Sean

IPC: G06Q30/02 ,  G06Q50/10 ,  H04N21/234

CPC classification number: G06Q30/0275 ,  H04N21/23424 ,  H04N21/25435 ,  H04N21/26225 ,  H04N21/26241 ,  H04N21/26283 ,  H04N21/2665 ,  H04N21/812

Abstract: Systems and methods for providing an advertisement marketplace where buyers and sellers can trade linear mediacast advertisement inventory programmatically at local, national, and/or worldwide levels. The marketplace system may include a seller-controlled marketplace system which connects sellers with buyers and offers revenue management tools for optimizing yields across direct and programmatic channels. The advertisement inventory is bought and sold as canonical inventory units which group similar but discrete advertisement slots together. The marketplace system may include a real-time bidding (RTB) adapter through which digital advertising buyers may place bids for such inventory units using standard protocols utilized in digital RTB systems.

Abstract translation: 用于提供广告市场的系统和方法，买方和卖方可以在地方，国家和/或世界各地以编程方式交易线性中间广告库存。 市场系统可以包括卖方控制的市场系统，其将卖家与买方连接起来，并提供用于在直接和编程渠道上优化收益的收入管理工具。 广告库存作为规范库存单位进行购买和出售，这些库存单元将类似但离散的广告位组合在一起。 市场系统可以包括实时出价（RTB）适配器，通过该适配器，数字广告买家可以使用在数字RTB系统中使用的标准协议来为这种库存单元出价。

公开(公告)号：WO2017058917A1

公开(公告)日：2017-04-06

申请号：PCT/US2016/054183

申请日：2016-09-28

Applicant: WIDEORBIT INC.

Inventor： BOX, Tyler, Wallace ,  BRIDGES, David ,  BURDICK, Brian, M. ,  COCO, Geoffrey, P. ,  FERREIRA, Ian, P. ,  JAFFE, Paul ,  SHIELS, Alfred, Lawrence ,  THOMAN, Brian ,  TRIGONY, Sean

IPC: G06Q30/02 ,  G06Q30/06 ,  G06Q30/08

CPC classification number: G06Q30/0275 ,  H04N21/23424 ,  H04N21/25435 ,  H04N21/26225 ,  H04N21/26241 ,  H04N21/26283 ,  H04N21/2665 ,  H04N21/812

Abstract: Systems and methods for providing an advertisement marketplace where buyers and sellers can trade mediacast advertisement inventory programmatically at local, national, and/or worldwide levels. The marketplace system may include a seller- controlled marketplace system which connects sellers with buyers and offers revenue management tools for optimizing yields across direct and programmatic channels. The advertisement inventory is bought and sold as canonical inventory units which group similar but discrete advertisement slots together. The marketplace system may include a seller side platform (SSP) for sellers and an advertiser-facing interface or console for demand side platform (DSP) entities. Through the SSP, sellers can access demand and make advertisement inventory available and accept or reject a bid based on marketplace demand without revealing information relating to pricing or available inventory to buyers.

Abstract translation: 提供广告市场的系统和方法，买方和卖方可以在地方，国家和/或世界各地以编程方式交易mediacast广告库。 市场系统可以包括卖方控制的市场系统，其将卖家与买方连接起来，并提供用于在直接和程序化渠道上优化收益的收入管理工具。 广告库存作为规范库存单位进行购买和出售，将单独的广告插槽组合在一起。 市场系统可以包括用于卖家的卖方侧平台（SSP）和用于需求侧平台（DSP）实体的面向广告商的接口或控制台。 通过SSP，卖方可以访问需求并提供广告库存，并根据市场需求接受或拒绝出价，而不向买方披露与定价或可用库存有关的信息。