On the outer surface of a side wall, a pneumatic tire is provided with an ornamental portion comprising a printed layer and a protective layer positioned to the outside of the tire relative to the printed layer. The ornamental portion is further provided with an intermediate layer disposed between the printed layer and the protective layer, E1', E2' and E3' are defined as the storage elasticity moduli of the printed layer, the protective layer and the intermediate layer, respectively, and the relational expression E2'> E3'> E1' holds.