The disclosure includes a system and method for providing a heads-up display in a vehicle for alerting users to roadway objects. The system includes a processor and a memory storing instructions that, when executed, cause the system to: monitor, with the one or more processors, for a roadway object; detect, with the one or more processors, the roadway object; generate graphical data configured to emphasize the roadway object on a heads-up display; determine whether a user sees the roadway object; responsive to the user failing to see the roadway object, determine whether the roadway object is critical; and responsive to the roadway object being critical, enhance a graphic output on the heads-up display to get the user's attention.