The invention relates to an automotive active engine mount capable of energy regeneration and transmitting force perception. The automotive active engine mount consists of an active engine mount actuator body and a control circuit system, wherein the active engine mount actuator body mainly consists of rubber springs, a base, a position-fixing pin, a metal framework, an electromagnetic linear module and a piezoelectric module; the upper end and the lower end of the active engine mount actuator body are respectively connected with an engine body and an automobile frame through connecting bolts;and an actuator control system mainly consists of an energy recovery module, a controller, a storage battery voltage sensor, a controllable current source, a rotating speed sensor, a force sensor, anactuator energy regeneration voltage sensor and a relay. The invention also relates to a control method of the automotive active engine mount. The automotive active engine mount is novel in structureand high in practicability and is capable of significantly reducing the impact of engine vibration on a chassis and the automobile body, improving the ride comfort of an automobile, reducing the noise in the automobile, recovering the energy of the engine vibration, reducing the energy consumption of the automobile and achieving the purpose of improving the performance of the entire automobile while reducing the energy consumption.