The invention discloses a novel social contact method and system based on augmented reality, which can practically enhance the visual perception and interactive experience of a user through virtual-real fusion, does not influence the normal social behavior of the user, can interactively set and switch different social groups and modes, and has wide applicability. The system comprises the followingmodules: an environment perception module, a target identification module, a network service module, an enhanced display module and a man-machine interaction module. The system has the beneficial effects that: through using the wearable augmented reality glasses, natural information sharing and comment communication in daily life are realized. The mode subverts the existing traditional network social mode. Virtual space objects are organically fused with the real physical world, virtual-real interaction is achieved on the basis of traditional network forum interaction, the social experience and interaction bandwidth between people are greatly improved, network social contact is organically fused into daily life, and compared with a traditional network social contact mode, the content of the method has wider applicability and development prospects.