A magnetic proximity switch having a directional memory effect has directional memory and substantially reduced cost, and is smart in size and convenient to use. The technical scheme is that the magnetic proximity switch is characterized by including a housing (1), a rectangular permanent magnet (5), a magnetic reed switch (4) and a state indictor light (3), wherein the rectangular permanent magnet (5), the magnetic reed switch (4) and the state indictor light (3) are all disposed in the housing (1); a side face of the rectangular permanent magnet (5) and two-stage induction surfaces of the magnetic reed switch (4) are disposed in a parallel manner; and the magnetic reed switch (4) and the state indictor light (3) are connected together.