Invention Grant
- Patent Title: Method for selecting advertisements and channel distribution service preferences for delivery to a set top box
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Application No.: US15241374Application Date: 2016-08-19
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Publication No.: US10271073B2Publication Date: 2019-04-23
- Inventor: Dean Debois , Frank Coppa , James D. Huffman
- Applicant: AT&T INTELLECTUAL PROPERTY I, L.P.
- Applicant Address: US GA Atlanta
- Assignee: AT&T Intellectual Property I, L.P.
- Current Assignee: AT&T Intellectual Property I, L.P.
- Current Assignee Address: US GA Atlanta
- Agency: Guntin & Gust, PLC
- Agent Douglas Schnabel
- Main IPC: H04N21/234
- IPC: H04N21/234 ; H04W4/06 ; G06Q30/02 ; H04H60/37 ; H04N21/44 ; H04N21/81 ; H04N21/236 ; H04N21/258 ; H04N21/262 ; H04N21/431 ; H04N21/441 ; H04N21/482 ; H04N21/658 ; H04N21/2365 ; H04N21/2543 ; H04N21/2665 ; H04N21/4722 ; H04N21/6408 ; H04N21/643 ; H04N21/2547

Abstract:
A system that incorporates teachings of the present disclosure may include, for example, a server comprising a memory to store executable instructions and a controller coupled to the memory. The controller, responsive to executing the instructions, performs operations comprising presenting a graphical user interface enabling selectable advertisements or a selectable channel distribution service for delivery to a set top box, presenting filters for targeted delivery of advertisements to subscriber equipment based on information descriptive of the subscriber, selecting advertisements from an advertising server based on detected selections of advertisements or a detected channel distribution service preference, transmitting a globally unique identifier of the set top box to a billing server, initiating storage of the selectable advertisements at a remote advertisement delivery server, and presenting the selectable advertisements to the set top box. Other embodiments are disclosed.
Public/Granted literature
- US20160360246A1 SYSTEM AND METHOD FOR PROVIDING ADVERTISING CONTENT IN MEDIA PROGRAM CONTENT Public/Granted day:2016-12-08
Information query