An apparatus for receiving a broadcast signal, includes a receiver configured to receive the broadcast signal including physical layer signaling data, signaling data, content data and service guide information, wherein the signaling data is included in a signal frame indicated by the physical layer signaling data, wherein the signaling data includes mapping information between a service and a PLP, and information supporting channel scanning and service acquisition, wherein the service guide information includes a service fragment having information about the broadcast service and a content fragment having information about content data of the broadcast service, wherein the content fragment further includes a content-level PrivateExt element having component information of the content data, wherein the component information includes information for a component in the broadcast service, and wherein the component is one of a video component, an audio component, and a closed caption component (CC).