Disclosed is a 5G or pre-5G communication system for supporting a data transmission rate higher than that of a 4G communication system such as LTE. Disclosed is a method for providing a data service in a global virtual network provider of a wireless communication system, comprising the steps of: determining a wireless network for providing a data service on the basis of at least one of a service type, service quality, and price information required by a user; and transmitting, to a terminal, wireless network information including the determined wireless network, wherein the terminal and the determined wireless network are temporarily connected before the wireless network is determined.