Methods and apparatus to instruct movement based on sensor data. An example apparatus includes a sensor data receiver to receive sensor data from a sensor device, a preference receiver to receive a user preference, and a preference analyzer to: in response to determining that the sensor data indicates that the user preference is not met at a first location, determine if a second location has a condition that meets the user preference, and in response to determining that the second location has the condition that meets the user preference, transmitting a notification to instruct movement to the second location.