An end winding support segment for a generator rotor includes a support segment body with a curved inner surface configured to be adjacent to a rotor shaft, a winding support arm extending radially outward from the support segment body, and an orifice extending from the curved inner surface of the support to an exterior surface of the support adjacent the winding support arm with the orifice configured to transfer lubricant from a surface of the rotor shaft to a winding located on the winding support arm.