Scheduling memory accesses in a memory system having a multiple ranks of memory, at most r ranks of which may be powered up concurrently, in which r is less than the number of ranks. If fewer than r ranks are powered up, a subset of requested powered down ranks is powered up, such that at r ranks are powered up, the subset of requested powered down ranks to be powered up including the most frequently accessed requested powered down ranks. Then, if fewer than r ranks are powered up, a subset of unrequested powered down ranks is powered up, such that a total of at most r ranks is powered up concurrently, the subset of unrequested powered down ranks to be powered up including the most frequently accessed unrequested powered down ranks.