Invention Grant
- Patent Title: Creating audience segments for campaigns
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Application No.: US15592175Application Date: 2017-05-10
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Publication No.: US10405013B2Publication Date: 2019-09-03
- Inventor: Anuj Jain , Atul Kumar Shrivastava , Praveen Kumar Goyal , Ashish Duggal
- Applicant: Adobe Inc.
- Applicant Address: US CA San Jose
- Assignee: Adobe Inc.
- Current Assignee: Adobe Inc.
- Current Assignee Address: US CA San Jose
- Agency: SBMC
- Main IPC: H04N7/025
- IPC: H04N7/025 ; H04N21/234 ; H04N21/2668 ; H04N21/258 ; H04N21/458 ; H04N21/45 ; H04N21/81

Abstract:
Creating audience segments for campaigns is described. In one or more embodiments, an audience manager is configured to create, for one or more videos, a video audience segment associated with the video by storing, in a data management platform, user identifiers of users that viewed the video. The user identifiers can be received from a client player each time that a video is played at the client player. The audience manager is further configured to extract demographic information from a demographic report associated with the video that is received from a demographics provider, and to associate the demographic information with the video audience segment. The audience manager is further configured to generate a target audience segment for a campaign by merging and combining user identifiers that are included in two or more video audience segments.
Public/Granted literature
- US20170244989A1 Creating Audience Segments for Campaigns Public/Granted day:2017-08-24
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