This method is designed to facilitate the well treatment with the possibilities for non-uniform/heterogeneous proppant placement in the extended and branched fractures produced by hydraulic fracturing.The essence of the method is to inject a proppant-bearing gel into the wellbore drilled into a productive formation. The low-viscosity fracturing fluid is injected into the wellbore together with the gel fluid (simultaneously or in turns). The method also provides for the injection of gas into the proppant-bearing gel and/or the low-viscosity fluid. The gas can be injected upstream of the junction point, at the junction point, or downstream of the junction point of the flows of the proppant-bearing gel and the low-viscosity fluid. The method further provides for the division of the gel fluid into the separate agglomerates with their subsequent injection into the fractures in the subterranean formation to form the proppant structures in the fracture.