The present disclosure relates to a communication method and system for converging a 5th-Generation (5G) communication system for supporting higher data rates beyond a 4th-Generation (4G) system with a technology for Internet of Things (IoT). The present disclosure may be applied to intelligent services based on the 5G communication technology and the IoT-related technology, such as smart home, smart building, smart city, smart car, connected car, health care, digital education, smart retail, security and safety services. An apparatus and method are provided for supporting a high data rate service. A method for an application server includes receiving, from a first terminal, a service request for a second terminal; identifying that the second terminal is in a power saving mode; and transmitting an early media service to the first terminal based on information related to the power saving mode of the second terminal.