Provided are methods, apparatuses and a system for synchronizing call media and content. In a process of playing call media to a user and displaying content associated with the call media, a terminal acquires new call media from a call media server and acquires, after querying a synchronization server for content information corresponding to the new call media, content associated with the new call media from a content server, respectively, in response to a user operation. The terminal plays the new call media to the user, and displays the content associated with the new call media simultaneously.