An auxiliary power unit equipped wheel support bearing assembly is provided which includes a wheel support bearing assembly and an auxiliary power unit. The auxiliary power unit is of a direct drive design that includes a stator mounted to a stationary ring of the wheel support bearing assembly and a motor rotor mounted to a rotational ring of the wheel support bearing assembly. An entirety of the auxiliary power unit is sized to extend less than an outer peripheral segment of a brake rotor, with the outer peripheral segment defining an area against which a brake caliper is intended to be pushed. The auxiliary power unit is, with respect to an axial direction, sized to be situated between a hub flange of the wheel support bearing assembly and a mounting face of the wheel support bearing assembly for mounting to a vehicle body of a vehicle.