There is provided a system including a non-transitory memory storing a subscription entitlement database and a hardware processor configured to provide access to a media content to a user during an availability window for the media content, according to a subscription right associated with the media content in the subscription entitlement database, notify a user of the availability window for the media content, present the user with an option to extend access to the media content beyond the availability window for the media content, in response to a selection of the option to extend access from the user, extend access to the media content after the availability window.