An integrated circuit that includes common factor mass multiplier (CFMM) circuitry is provided that multiplies a common factor operand by a large number of multiplier operands. The CFMM circuitry may be implemented as an instance specific version or a non-instance specific version. The instance specific version might also be fully enumerated so that the hardware doesn't have to be redesigned assuming all possible unique multiplier values are implemented. Either version can be formed on a programmable integrated circuit or an application-specific integrated circuit. CFMM circuitry configured in this way can be used to support convolution neural networks or any operation that requires a straight common factor multiply. Any adder component with the CFMM circuitry may be implemented using bit-serial adders. The bit-serial adders may be further connected in a tree in CNN applications to sum together many input streams.