This method for managing the flight of an aircraft in a visual approach phase to a runway is implemented by an electronic flight management system and comprises: acquiring at least one set among a set of values of lateral visual approach trajectory parameters and a set of values of vertical visual approach trajectory parameters, at least one of said values of visual approach trajectory parameters being able to be designated by a user, computing at least one trajectory among a lateral visual approach trajectory from the values of said lateral visual approach trajectory parameters and a vertical visual approach trajectory from the values of said vertical visual approach trajectory parameters, and generating a visual approach trajectory to the runway from the lateral visual approach trajectory and/or the vertical visual approach trajectory.