Systems, methods, and computer-readable media for sending links or hotlinks to a device are provided. The device may be on a wireless network, a wired network, or directly coupled to the device sending the link. The link/hotlink contains an associated action that is performed by the device receiving the link. The associated action may be performed when a user interface is activated or automatically when the link/hotlink is received by the device. The action can be a broadcast/streaming action, Internet action, call action, download action, or upload action. The broadcast action instructs the device to tune to a particular broadcast, the streaming action instructs the device to stream specified content/media, the internet action instructs the device to access an Internet site, and the call action instructs the device to call a telephone number. Other embodiments may be described and/or claimed.