Apparatus and methods for monitoring a wireless network such as a WLAN to characterize a venue or other area. In one embodiment, the network comprises a WLAN which includes one or more access points (APs) in data communication with a controller, which in turn communicates with managed network entities via a backhaul connection. The controller s is configured to monitor the operation of the network components including the APs, as well as one or more fixed or mobile sensors. In one variant, the sensors provide data relating to wireless signal performance at their current location, which can be provided to a cloud-based evaluation process for enhanced characterization of the venue in conjunction with the AP-derived data. In the exemplary embodiment, logic operative to run on the system includes automated seating allocation suggestions, thereby providing end users with a better quality experience.