Systems and techniques for vehicle control include controlling a vehicle by associating a seat a passenger in the vehicle is sitting in with the passenger's service use information. The service use information generated after the passenger sits in the first seat may be stored in a first memory corresponding to the first seat. Upon detecting that the passenger has left the first seat and is sitting in a second seat, the service use information may be moved to a second memory corresponding to the second seat. The service use information includes information in the first memory until the passenger leaves the first seat after sitting in the first seat. One or more of an autonomous vehicle according to the present invention, a user terminal, and a server may be associated with artificial intelligence, a robot, augmented reality (AR), virtual reality (VR), etc.