Invention Grant
- Patent Title: Recipient-based content optimization in a messaging system
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Application No.: US17464520Application Date: 2021-09-01
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Publication No.: US11564069B2Publication Date: 2023-01-24
- Inventor: Michael Ronald Cieslak , Zahra Ferdowsi , Jun Huang , Michael David Marr , Jiayao Yu , Finn Parnell , Aleksandr Zhang , Chao Pang
- Applicant: Snap Inc.
- Applicant Address: US CA Santa Monica
- Assignee: Snap Inc.
- Current Assignee: Snap Inc.
- Current Assignee Address: US CA Santa Monica
- Agency: Schwegman Lundberg & Woessner, P.A.
- Main IPC: H04W4/18
- IPC: H04W4/18 ; H04W4/12 ; H04W28/02 ; H04L65/75 ; H04L51/06 ; H04L67/04 ; H04L9/40 ; H04L51/10

Abstract:
The subject technology determines, by at least one processor, that a value of a capability parameter is not available for a first recipient device, the first recipient device being one of a plurality of recipient devices. The subject technology receives, from the first recipient device, a value of the capability parameter. The subject technology clusters, by at least one processor, the plurality of recipient devices into a plurality of groups of recipient devices based on device capabilities including an available storage space. The subject technology determines, for each group of recipient devices, a set of content parameters compatible with device capabilities of the plurality of recipient devices of a group of client devices. The subject technology generates, for each group of recipient devices, a version of content according to an associated set of content parameters.
Public/Granted literature
- US20210400442A1 RECIPIENT-BASED CONTENT OPTIMIZATION IN A MESSAGING SYSTEM Public/Granted day:2021-12-23
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