Targeted content distribution in a messaging system

    公开(公告)号:US11317129B1

    公开(公告)日:2022-04-26

    申请号:US16453614

    申请日:2019-06-26

    申请人: Snap Inc.

    摘要: Aspects of the present disclosure involve a system and method for providing the best available version of a content to a viewer client device considering the device capabilities of the viewer client device. To access the content, a viewer client device sends an access request comprising its device capabilities. Upon receiving the access request, the server computer generates a ranked list of all possible content versions for the viewer client device, the content versions being ranked based on their compatibility with the device capabilities of the viewer client device. The server computer selects, among the one or more available versions of the content, the content version ranked first in the ranked list and provides the selected content version to the viewer client device.

    RECIPIENT-BASED CONTENT OPTIMIZATION IN A MESSAGING SYSTEM

    公开(公告)号:US20210400442A1

    公开(公告)日:2021-12-23

    申请号:US17464520

    申请日:2021-09-01

    申请人: Snap Inc.

    摘要: The subject technology determines, by at least one processor, that a value of a capability parameter is not available for a first recipient device, the first recipient device being one of a plurality of recipient devices. The subject technology receives, from the first recipient device, a value of the capability parameter. The subject technology clusters, by at least one processor, the plurality of recipient devices into a plurality of groups of recipient devices based on device capabilities including an available storage space. The subject technology determines, for each group of recipient devices, a set of content parameters compatible with device capabilities of the plurality of recipient devices of a group of client devices. The subject technology generates, for each group of recipient devices, a version of content according to an associated set of content parameters