Disclosed herein are system, method, and computer program product embodiments for providing a data model application programming interface (“API”) to customizable live applications in a cloud collaboration platform. The cloud collaboration platform provides data storage, a data model, and an API to embedded third-party live applications to allow the live applications to securely create, store, and access data within the cloud collaboration platform. The data model allows records stored in the cloud collaboration platform to sync independently, merge intelligently, and function offline.