An apparatus for applying weight material onto a wheel may include a conveyor assembly, upper and lower severing-head assemblies, and upper and lower control arms. The severing-head assemblies may be mounted above and below the conveyor assembly and may include a housing, a severing device and a dispensing mechanism. The dispensing mechanism may position the weight material from a source relative to the severing device. The severing device may separate a predetermined amount of weight material from a source. The control arms may be movably mounted above and below the conveyor assembly and have weight-application tools configured to transfer the predetermined amounts of weight material from the severing-head assemblies to locations on the wheel.