The subject technology receives, at a client device, a selection of a selectable graphical item from a plurality of selectable graphical items, the selectable graphical item comprising an augmented reality content generator including a 3D effect. The subject technology applies, to image data and depth data, the 3D effect based at least in part on the augmented reality content generator, the applying the 3D effect. The subject technology generates a depth map using at least the depth data, generates a segmentation mask based at least on the image data, and performs background inpainting and blurring of the image data using at least the segmentation mask to generate background inpainted image data. The subject technology generates a 3D message based at least in part on the applied 3D effect.