Invention Grant
- Patent Title: Providing insights and suggestions for journeys
-
Application No.: US16910357Application Date: 2020-06-24
-
Publication No.: US11861636B2Publication Date: 2024-01-02
- Inventor: Pankhri Singhai , Piyush Gupta , Balaji Krishnamurthy , Jayakumar Subramanian , Nikaash Puri
- Applicant: ADOBE INC.
- Applicant Address: US CA San Jose
- Assignee: ADOBE INC.
- Current Assignee: ADOBE INC.
- Current Assignee Address: US CA San Jose
- Agency: SHOOK, HARDY & BACON L.L.P.
- Main IPC: G06Q30/02
- IPC: G06Q30/02 ; G06Q30/0204 ; G06N20/00 ; G06Q30/0201 ; G06Q10/0633

Abstract:
Methods and systems are provided for generating and providing insights associated with a journey. In embodiments described herein, journey data associated with a journey is obtained. A journey can include journey paths indicating workflows through which audience members can traverse. The journey data can include audience member attributes (e.g., demographics) and labels indicating journey paths traversed by audience members. A set of audience segments are determined that describe a set of audience members traversing a particular journey path. The set of audience segments can be determined using the journey data to train a segmentation model and, thereafter, analyzing the segmentation model to identify patterns that indicate audience segments associated with the particular journey path. An indication of the set of audience segments that describe the set of audience members traversing the particular journey path can be provided for display.
Public/Granted literature
- US20210406935A1 PROVIDING INSIGHTS AND SUGGESTIONS FOR JOURNEYS Public/Granted day:2021-12-30
Information query