Methods and systems are provided for generating and providing insights associated with a journey. In embodiments described herein, journey data associated with a journey is obtained. A journey can include journey paths indicating workflows through which audience members can traverse. The journey data can include audience member attributes (e.g., demographics) and labels indicating journey paths traversed by audience members. A set of audience segments are determined that describe a set of audience members traversing a particular journey path. The set of audience segments can be determined using the journey data to train a segmentation model and, thereafter, analyzing the segmentation model to identify patterns that indicate audience segments associated with the particular journey path. An indication of the set of audience segments that describe the set of audience members traversing the particular journey path can be provided for display.