In a method of managing emergency management information within an observation platform an emergency management and response application is provisioned at an observation platform. The provisioning is administered by a cloud services platform and includes configuration and deployment of the emergency management and response application within the observation platform. In response to receipt at the observation platform of a report of an emergency, operation of the emergency management and response application is triggered within the observation platform. Emergency management information is sent, via the emergency management and response application, to a group of users of the observation platform. The emergency management information includes at least one of an alert related to the emergency and instructions related to the emergency.