This disclosure relates to the 5th generation (5G) or pre-5G communication system for supporting a higher data rate after the 4th generation (4G) communication system such as Long Term Evolution (LTE). The method for operating the core network in a wireless communication system according to this disclosure comprises the processes of determining the content to store in the terminal based on the location information of the terminal, transmitting the content transmission command to the base station so as to transmit the content to the terminal in response to the determination, checking whether the terminal has entered the overload cell, and forming a D2D communication link between the terminal and another adjacent terminal when it is identified that the terminal has entered the overload cell.