A lamp positioning structure is disclosed. The lamp positioning structure is assembled on a display device and includes a fastening element mounted on a side plate of a rear plate. The lamp is curve-line-shaped and is mounted over the rear plate. Moreover, the lamp includes at least a curved section. Also, a display panel having a display area is assembled over the rear plate to cover the lamp. The curved section of the lamp is arranged in the display area without damaging the brightness uniformity nearby. In addition, two elastic arms are disposed on both lateral sides of the fastening element to abut against the curved section. Through the arrangement of the positioning structure, the breakage and the displacement of the lamp can be reduced or even prevented. The brightness of the curved section corresponding to the fastening element becomes more uniform and without definite dark spots.