A quantization matrix used in inverse quantization is generated. A received bitstream includes a coded truncated quantization matrix. The coded truncated quantization matrix has first coded bits and second coded bits. The first coded bits include bits obtained by coding a transmitting part of quantization elements and the second coded bits includes bits obtained by coding an end code. The coded truncated quantization matrix is decoded until the second coded bits corresponding to the end code are read out, to obtain the transmitting part of quantization elements. At least one additional quantization element is obtained. A complete quantization matrix is generated, using the transmitting part of quantization elements and at least one additional quantization element, by ordering the transmitting part of quantization elements and at least one additional quantization element in a zig-zag scan.