Improved systems, methods and apparatus are needed to provide gaming establishments within the casino, lottery and gaming industries a unified platform and middleware for the attraction, registration, engagement, delivery, management and measurement of new player acquisition through interactive mediums and channels. Acquisition of new players using such systems and methods and benefits from integration of external information on the new player. The systems and methods are configured to require entry of external information as part of delivery and/or redemption of incentives designed to attract and engage new and even existing players.