Methods implementing and using techniques for generating sales leads in a sales lead generation engine. The sales lead generation engine receives one or more keywords describing one or more aspects of a product. The sales lead generation engine performs a search using the received one or more keywords in a collection of problem reports to identify matching keywords in the problem reports. A display of a computing device displays matching keyword pairs resulting from the search, along with a context in which the keywords occur. A selection of one or more matching keyword pairs is received from a user of the computing device. The sales lead generation engine performs a sales-oriented operation with respect to a customer associated with a problem report related to a selected matching keyword pair