An information providing method includes: identifying a product in which a viewer expressed interest, by using an input notification; counting the number of viewers who expressed interest in each product, by using a result of the identifying; obtaining an offered price for each product of a product provider, the price corresponding to the number of viewers counted in the counting, and registering the price as product provider information; selecting a product provider that offers the identified product to the viewer, by using product provider information of one or more product providers that wish to provide one or more products; and causing the viewer's terminal apparatus to present the product provider information of the selected product provider and product information of the identified product in an associated manner. In the selecting, the product provider is selected based on the offered price of the identified product and the number of viewers.