An energy saving support system according to an embodiment is configured to provide a consumer, who has an electric load to which electric energy is supplied from an electric power supply system within a house, with energy consumption-related information through a photo frame or the like. The information providing apparatus is configured to acquire an acceptability level, which stepwise indicates a degree of interest of the consumer in the energy consumption-related information, and to determine the energy consumption-related information to be newly provided to the consumer based on the acceptability level.