A vehicle is provided that, while the vehicle is in motion, receives a plurality of transaction options from a plurality of vendors (each transaction option comprising an offer for an occupant to purchase a good or service), in response and based on user preferences, pre-filters the plurality of transaction options to identify which of the plurality of transaction options to present to the occupant by a user interface, in response to identifying a transaction option to present to the occupant, renders the user interface for the display to request authorization from the user to allow a communication to the vendor associated with the identified transaction option, receives user input associated with the identified transaction option regarding authorization of the associated transaction, and based on the user input and while the vehicle is in motion, automatically sends, by a secure session, a first communication to the vendor on behalf of the user. The first communication provides sensitive user information to the vendor to complete the transaction.